The Seven Habits of Highly Ethical Coaches

How we show up as coaches is more than our presence or curiosity.
It’s informed by our moral compass, which is guided by highly personal choices.

For coaches who strive to fully embody the ICF Core Competencies, there’s often a tension between theory and reality. This session gives participants space to explore that tension, clarify their own ethical principles and reconcile them with the ICF guidelines, learn from peers, and be more confident about their ability to navigate tricky ethical situations.

Demonstrates Ethical Practice is Core Competency number one for a reason: without an ethical underpinning to your work, all of the other competencies are compromised. The guidelines can seem clear-cut and unambiguous on paper, right? But you only have to have been coaching for a short time to realize that things can get a bit messy and the lines a little fuzzy out in the real world. This interactive session offers an in-depth critical review of the ICF Code of Ethics and explores the many situations that challenge our relationship to that Code. Through the presentation of video interviews with a diverse group of experienced coaches, real-life examples of ethics in action, and peer learning, participants will engage with the content and one another to deepen their understanding of what it means to make ethical practices the foundation of their coaching work


Participants will leave with:

1) An enhanced understanding through critical review of the first Core Competency and how it intersects with their individual coaching practice

2) Strategies for working through common ethical dilemmas they might encounter as either an internal or external coaches

3) Suggestions for how to talk about the Code of Ethics with their clients and integrate the principles into their agreements and ongoing partnerships


About the Speaker

Beth Buelow, PCC, is committed to supporting leaders and their teams in creating a positive culture of communication and connection. As a coach, mediator, and facilitator with more than a decade of coaching experience, she specializes in ICF mentor coaching, conflict resolution, and interpersonal communication. Beth serves on the Board as Education & Training Chair and President-Elect of ICF Michigan, is a volunteer mediator for family and civil court cases, and is a mentor for Cook Leadership Academy Fellows at Grand Valley State University. Selected speaking engagements have included the MIT Media Lab, Starbucks, ICF Converge 2017, Seattle University, Marketing Profs University, and the American Marketing Association. Her podcast, “How Can I Say This…”, has reached listeners in more than 75 countries since it launched in August 2018. Beth is the author of The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms (Penguin Random House, Nov 2015), which was named one of the 100 Best Business Books of 2015 by


Aug 14 2020


9:30 am - 11:00 am

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ICF Oregon Charter Chapter
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