Enhancing Your Visibility: Leveraging Speaking Engagements to Elevate Your Coaching Practice

Enhancing Your Visibility: Leveraging Speaking Engagements to Elevate Your Coaching Practice

Facilitated by Dale Wilsher

Public speaking is a powerful tool for coaches to increase visibility, establish credibility, and attract clients. Yet, many struggle with how to leverage speaking engagements effectively. This session provides a step-by-step approach to identifying ideal speaking opportunities, crafting compelling messages, and converting engagements into business growth. Participants will engage in interactive exercises, including refining a talk title, brainstorming signature topics, and writing outreach emails to secure speaking gigs. By the end, attendees will have a clear roadmap for integrating speaking into their coaching business model, positioning themselves as thought leaders, and using speaking engagements as a strategic growth tool.

By the end of this session, participants will:

1. Craft a compelling speaking topic that aligns with their coaching expertise, engages their ideal audience, and positions them as a trusted authority.
2. Identify and secure speaking opportunities by learning where to find ideal events, how to approach decision-makers, and what outreach strategies convert to bookings.
3. Leverage speaking engagements to grow their coaching business by implementing audience engagement techniques, strategic calls to action, and effective follow-up methods to turn attendees into paying clients.

0.75 Core Competency + 0.75 Resource Development CCE credits