Niche in a Nutshell – How Claiming a “True” Niche Can Make You “Essential” to Your Ideal Client in our Current Environment
with Tara Butler Floch
It is the age-old question for coaches, "Should I niche or not?". Although there are examples of successful coaches who don't have a clearly defined market niche, when we look at thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client within that Niche.
More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world, which in turn makes you much more referable. In today’s ever-changing environment, being niche focused will help deepen your client experience and demonstrate that coaching is an essential ingredient in their success (not a “nice to have”).
This presentation will help demystify the concept of Niche and help overcome common misconceptions that hold coaches back from taking the deep dive into a niched coaching practice. In this presentation you will learn:
The three aspects of a true Niche (because only a true Niche adds significant value to you and your clients)
How choosing a true Niche can elevate your coaching value proposition and be seen as “essential” to your Ideal Client.
The common misconceptions about Niche and what’s really true
The benefits to you AND your clients to choosing a niche
How to begin your exploration of potential niches so you choose a niche where you AND your potential client are “leaning in”
How to establish credibility in your market niche
Whether you are currently niche-less or have already put a stake in the ground around your niche, this presentation will help you refine your ideal client and your process to attract more prospective clients and make a deeper impact with the clients who hire you. This will also be helpful for coaches who are considering modifying their existing niche due to current business circumstances.
Tara Butler Floch, PCC, CPCC is known as the Coaches’ Coach. She has helped hundreds of emerging entrepreneurs create prosperous businesses since 2000, when she started her coaching and training company, Broadview Coaching. Prior to starting her business, she was a Sales & Marketing Executive of 3 global companies, managing teams of up to 80 people. Tara has always been passionate about helping others fully step into their full potential, passion and gifts. She loves combining that passion with her love of Branding, Marketing, Client Experience, and Business Development. Through her Entrepreneurial Edge Coaching Program, she helps experienced coaches create thriving, sustainable, full practices. They also have more freedom, work fewer hours, and focus on work that truly inspires them so they can make an even bigger impact in the world.
Some testimonials for coaches who have participated in
or sponsored this presentation:
“I LOVED the presentation last night, you made Sheri and I PROUD as education directors of the ICF Oregon Chapter. You inspired us, and I LOVED the beautiful CTI training coming through. You are a wonderful presenter. THANK YOU.”
- Kathleen Spike, MCC, CPPC, pNLP, cht, ICF Oregon Educational Director
“Awesome - loved the valuable information Tara provided and tools to get into action to further identify my niche! This tele class really resonated for where I am in my business and ultimately want to take it. Great value, Thank you!”
– Catherine Burdett, The Alignment Project
I'm laughing at myself in that as a seasoned coach, I didn't think that I needed this class (on Niche in a Nutshell) and I was so surprised. As Tara talked I realized that my 20 year niche has been changing. I really enjoy some of the 'off niche' clients that have found me and for whom I am working. Go figure. Great session.
– Ann Golden Egle, Golden Visions & Associates
If you are not able to attend the live webinar, a recording will be available for registered participants after the session.
Cost: $15 for ICF basic members, ICF sister chapters and guests, FREE for Gold and Student Members
ICF Members Earn 1.5 Resource Competency CCEU’s
Questions? Contact Shauna Prince, ICF Oregon Director of Education for Business Success at BusinessEducation@icforegon.org